The ‘ it ‘ - scarf

For so long, fashion was about the “it” bag …. 
But as Katherine Danneberg, the divisional merchandise manager for shoes and accessories at Anthropologie, said, 
“It’s definitely about an ‘it’ scarf now.” 
Givenchy - Iris scarf, SS 2011
…… Inevitably, as it now seems, retailers have taken to touting scarves as the ultimate multitaskers, drawing attention to their shape-shifting properties and encouraging shoppers, through online videos and mannequin displays, to tweak, twist, loop, plait and knot them to form summer mufflers, cowl-neck blouses, turbans, halters, sarongs and goddess-worthy maxi-dress…..

By RUTH LA FERLA, Published: May 25, 2011 more here   

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